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Trends & Insights

Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028):
The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.
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Supplement Trends: Innovation in Formats and Consumer Preferences
The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.
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What is shade finished green tea: and its relation with quality and sustainability
There is something special about enjoying a cup of high-quality tea. What might simply be a drink transforms into a ritual, an experience that invites you to slow down and be more present. Japan, a land of tradition and excellence, has perfected the production of exclusive teas over the centuries, passing down techniques that enhance their purity and flavor from generation to generation. At Yaba, we invite you to discover the fascinating world of shade-grown teas, a method that will help you appreciate even more that moment of disconnection, with a warm cup in your hands.
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