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Trends & Insights
A New Era in Wellness: Adaptogens, Nootropics and Functional Mushrooms
In recent years, we've witnessed a growing interest in adaptogens, nootropics, and functional mushrooms. These terms, once almost exclusive to herbalists or specialized circles, now resonate across social media, supplements, coffees, and even cosmetic lines. As a nutritionist, I believe it's essential to explain what they truly are, how they relate to each other, and why they're gaining such prominence in the world of health and wellness.
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Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028):
The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.
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Supplement Trends: Innovation in Formats and Consumer Preferences
The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.
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What is shade finished green tea: and its relation with quality and sustainability
There is something special about enjoying a cup of high-quality tea. What might simply be a drink transforms into a ritual, an experience that invites you to slow down and be more present. Japan, a land of tradition and excellence, has perfected the production of exclusive teas over the centuries, passing down techniques that enhance their purity and flavor from generation to generation. At Yaba, we invite you to discover the fascinating world of shade-grown teas, a method that will help you appreciate even more that moment of disconnection, with a warm cup in your hands.
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The Yaba 4S®: Search, Source, Safety and Success in every product
We start 2025 with confidence, knowing we are building a solid foundation dedicated to your well-being. At Yaba, every product we create is a testament to our philosophy Yaba 4S® -Search, Source, Safety, Success. These principles ensure that our formulas are crafted with care, precision, and a clear purpose, to redefine what supplements can do for your health and well-being.
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The recipe for celebration : Happy Holidays with Yaba
This is what Christmas is all about: shared moments and ingredients that feed not only the body but also the spirit. From all of us at Yaba, we wish you a joyful holiday season and a 2025 filled with challenges that inspire growth together.
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Nobel Prize Dialogue 2024 - "The Future of Health": Stockholm, December 9, 2024
As in every year, the Nobel Prize Foundation gathered prominent figures from the scientific and non-scientific communities to discuss and reflect on pressing global issues. On December 9, during the Nobel Week Dialogue in Stockholm, the topic was The Future of Health, and Yaba was there. As a brand curator in health and nutrition, we aim to deepen our understanding of the current state of health and the dimensions it touches upon. What does health truly mean, and what role does nutrition play in shaping these dimensions?
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NaturaleBio - A Journey into the Functional World of Superfoods:
NaturaleBio offers you a true functional festival. Best of all, it does so naturally, aligning with your biological rhythm, and the rhythm of the cultures from which the ingredients originate. In this brand, the famous phrase less is more or back to basics truly comes to life. These superfoods certainly stand by that philosophy.
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Yaba - Pure Nutrition Powered by People and Science:
Yaba is now fully dedicated to people: their quality of life, well-being, and physical, mental, and emotional health. Yes, we are talking about emotions. Let’s not forget that an individual’s nutritional state is scientifically and intimately related to their emotions. We understand health, science, and people.
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