Blog
/
Nutrition

A New Era in Wellness
.
Adaptogens, Nootropics and Functional Mushrooms

A New Era in Wellness
:
Adaptogens, Nootropics and Functional Mushrooms

June 16, 2025
5 min read

In recent years, we've witnessed a growing interest in adaptogens, nootropics, and functional mushrooms. These terms, once almost exclusive to herbalists or specialized circles, now resonate across social media, supplements, coffees, and even cosmetic lines. As a nutritionist, I believe it's essential to explain what they truly are, how they relate to each other, and why they're gaining such prominence in the world of health and wellness.

What Are Adaptogens?

Adaptogens are natural compounds, generally derived from plants or roots, that help the body adapt to physical, mental, and emotional stress. They don't act specifically, but rather modulate various bodily functions to restore balance or homeostasis. Classic examples include ashwagandha, ginseng, rhodiola, and schisandra.

What's interesting about adaptogens is that they don't stimulate or suppress; they normalize. If you're feeling down, they uplift you; if you're overstimulated, they calm you. This holistic and balancing approach has sparked great interest in people seeking natural alternatives for managing chronic stress and fatigue.

And Nootropics?

Nootropics are substances that promote cognitive function, including memory, concentration, creativity, and alertness. While some prescription medications can be considered nootropics, in the realm of nutrition, we primarily talk about natural compounds like L-theanine, caffeine, pantothenic acid, citicoline, or even plant extracts such as bacopa monnieri.

The line between adaptogen and nootropic sometimes blurs. For example, ginseng or rhodiola have both adaptogenic and cognitive effects, helping you manage stress while improving your mental clarity. That's why they are increasingly studied as part of a single "functional group" in formulas for focus, productivity, or emotional balance.

Functional Mushrooms: The Fungi Kingdom Joins Wellness

Functional mushrooms have been used for centuries in traditional Chinese medicine and other cultures. Today, they are increasingly integrated into modern formulas for their immunological, energetic, and cognitive properties. Mushrooms like reishi, cordyceps, lion’s mane, and chaga not only provide antioxidants, polysaccharides, and beta-glucans, but also offer adaptogenic and nootropic effects.

For instance, Lion's Mane stands out for its neuroregenerative and memory-stimulating effects, while Cordyceps is known for improving physical endurance and cellular metabolism. Many of these mushrooms act on multiple levels: they reduce stress, support the immune system, and optimize brain function.

Why Are We Talking About Them So Much Now?

We live in an era marked by chronic stress, digital overstimulation, lack of sleep, and hormonal imbalances. People are seeking natural and sustainable solutions that not only alleviate symptoms but also enhance daily performance without side effects. This is where adaptogens, nootropics, and functional mushrooms position themselves as key allies for preventive health and proactive wellness.

Furthermore, the growth of the wellness sector, personalized nutrition, and the rise of biohacking have boosted their popularity. Social media, wellness influencers, and innovative brands have democratized access to these types of ingredients, presenting them in modern formats like powders, capsules, functional coffees, or liquid elixirs.

How Do They Relate to Each Other?

The most interesting thing is that these three worlds are not separate. In fact, many formulas combine adaptogens + nootropics + functional mushrooms to create a synergistic effect. This combination seeks a more comprehensive approach: managing stress, improving mental performance, and strengthening overall health.

For example, a concentration formula might include ashwagandha (an adaptogen for stress), lion's mane (a mushroom for memory), and L-theanine + caffeine (nootropics for focused energy without jitters). All of this is scientifically based and increasingly supported by clinical studies.

At Yaba, these components are a constant in our portfolio. NaturaleBio, for instance, offers you ashwagandha, a mushroom blend, matcha with L-theanine, and maca, demonstrating how nutrition can be an ally. For those looking to elevate their daily energy, the Allroots mushroom coffee collection presents a series of products to "awaken and also Elevate your Everyday Energy."

Other brands also incorporate them, such as Incite Nutrition with their Ginkgo biloba + Siberian ginseng (the latter being a classic adaptogen with nootropic properties from Ginkgo biloba). Even in nutricosmetics, Aethern uses classic adaptogens to calm the skin from within.

Beyond a trend, the rise of adaptogens, nootropics, and functional mushrooms reflects a transformation in how we understand human health and performance. It's no longer just about curing illnesses, but about optimizing quality of life, energy, and mind in a preventive and holistic way – which is also the philosophy of Yaba.

As Nutritionist and Head of Product at Yaba, I support this evolution, always with discernment, quality, and personalization through YABA 4S®. Because not everything works for everyone, and not everything sold is effective or safe. But when used correctly, these ingredients can be a powerful tool on our path to holistic well-being.

Filipe Vinagre
Nutrition and Wellness Innovation Advisor
 @
Share this post

Recent blog

Blog /
Nutrition

Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028)

The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.

Read more
Blog /
Nutrition

Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028)

The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.

Read more
Blog /
Nutrition

Supplement Trends
Innovation in Formats and Consumer Preferences

The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.

Read more
Blog /
Nutrition

Supplement Trends
Innovation in Formats and Consumer Preferences

The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.

Read more
Blog /
Nutrition

What is shade finished green tea
and its relation with quality and sustainability

There is something special about enjoying a cup of high-quality tea. What might simply be a drink transforms into a ritual, an experience that invites you to slow down and be more present. Japan, a land of tradition and excellence, has perfected the production of exclusive teas over the centuries, passing down techniques that enhance their purity and flavor from generation to generation. At Yaba, we invite you to discover the fascinating world of shade-grown teas, a method that will help you appreciate even more that moment of disconnection, with a warm cup in your hands.

Read more
Blog /
Nutrition

What is shade finished green tea
and its relation with quality and sustainability

There is something special about enjoying a cup of high-quality tea. What might simply be a drink transforms into a ritual, an experience that invites you to slow down and be more present. Japan, a land of tradition and excellence, has perfected the production of exclusive teas over the centuries, passing down techniques that enhance their purity and flavor from generation to generation. At Yaba, we invite you to discover the fascinating world of shade-grown teas, a method that will help you appreciate even more that moment of disconnection, with a warm cup in your hands.

Read more

Related blog

Blog /
This is some text inside of a div block.

Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028)

The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.

Read more
Blog /
This is some text inside of a div block.

Supplement Trends
Innovation in Formats and Consumer Preferences

The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.

Read more