Blog
/
Nutrition

A New Era in Wellness
.
Adaptogens, Nootropics and Functional Mushrooms

A New Era in Wellness
:
Adaptogens, Nootropics and Functional Mushrooms

June 16, 2025
5 min read

In recent years, we've witnessed a growing interest in adaptogens, nootropics, and functional mushrooms. These terms, once almost exclusive to herbalists or specialized circles, now resonate across social media, supplements, coffees, and even cosmetic lines. As a nutritionist, I believe it's essential to explain what they truly are, how they relate to each other, and why they're gaining such prominence in the world of health and wellness.

What Are Adaptogens?

Adaptogens are natural compounds, generally derived from plants or roots, that help the body adapt to physical, mental, and emotional stress. They don't act specifically, but rather modulate various bodily functions to restore balance or homeostasis. Classic examples include ashwagandha, ginseng, rhodiola, and schisandra.

What's interesting about adaptogens is that they don't stimulate or suppress; they normalize. If you're feeling down, they uplift you; if you're overstimulated, they calm you. This holistic and balancing approach has sparked great interest in people seeking natural alternatives for managing chronic stress and fatigue.

And Nootropics?

Nootropics are substances that promote cognitive function, including memory, concentration, creativity, and alertness. While some prescription medications can be considered nootropics, in the realm of nutrition, we primarily talk about natural compounds like L-theanine, caffeine, pantothenic acid, citicoline, or even plant extracts such as bacopa monnieri.

The line between adaptogen and nootropic sometimes blurs. For example, ginseng or rhodiola have both adaptogenic and cognitive effects, helping you manage stress while improving your mental clarity. That's why they are increasingly studied as part of a single "functional group" in formulas for focus, productivity, or emotional balance.

Functional Mushrooms: The Fungi Kingdom Joins Wellness

Functional mushrooms have been used for centuries in traditional Chinese medicine and other cultures. Today, they are increasingly integrated into modern formulas for their immunological, energetic, and cognitive properties. Mushrooms like reishi, cordyceps, lion’s mane, and chaga not only provide antioxidants, polysaccharides, and beta-glucans, but also offer adaptogenic and nootropic effects.

For instance, Lion's Mane stands out for its neuroregenerative and memory-stimulating effects, while Cordyceps is known for improving physical endurance and cellular metabolism. Many of these mushrooms act on multiple levels: they reduce stress, support the immune system, and optimize brain function.

Why Are We Talking About Them So Much Now?

We live in an era marked by chronic stress, digital overstimulation, lack of sleep, and hormonal imbalances. People are seeking natural and sustainable solutions that not only alleviate symptoms but also enhance daily performance without side effects. This is where adaptogens, nootropics, and functional mushrooms position themselves as key allies for preventive health and proactive wellness.

Furthermore, the growth of the wellness sector, personalized nutrition, and the rise of biohacking have boosted their popularity. Social media, wellness influencers, and innovative brands have democratized access to these types of ingredients, presenting them in modern formats like powders, capsules, functional coffees, or liquid elixirs.

How Do They Relate to Each Other?

The most interesting thing is that these three worlds are not separate. In fact, many formulas combine adaptogens + nootropics + functional mushrooms to create a synergistic effect. This combination seeks a more comprehensive approach: managing stress, improving mental performance, and strengthening overall health.

For example, a concentration formula might include ashwagandha (an adaptogen for stress), lion's mane (a mushroom for memory), and L-theanine + caffeine (nootropics for focused energy without jitters). All of this is scientifically based and increasingly supported by clinical studies.

At Yaba, these components are a constant in our portfolio. NaturaleBio, for instance, offers you ashwagandha, a mushroom blend, matcha with L-theanine, and maca, demonstrating how nutrition can be an ally. For those looking to elevate their daily energy, the Allroots mushroom coffee collection presents a series of products to "awaken and also Elevate your Everyday Energy."

Other brands also incorporate them, such as Incite Nutrition with their Ginkgo biloba + Siberian ginseng (the latter being a classic adaptogen with nootropic properties from Ginkgo biloba). Even in nutricosmetics, Aethern uses classic adaptogens to calm the skin from within.

Beyond a trend, the rise of adaptogens, nootropics, and functional mushrooms reflects a transformation in how we understand human health and performance. It's no longer just about curing illnesses, but about optimizing quality of life, energy, and mind in a preventive and holistic way – which is also the philosophy of Yaba.

As Nutritionist and Head of Product at Yaba, I support this evolution, always with discernment, quality, and personalization through YABA 4S®. Because not everything works for everyone, and not everything sold is effective or safe. But when used correctly, these ingredients can be a powerful tool on our path to holistic well-being.

Filipe Vinagre
Nutrition and Wellness Innovation Advisor
 @
Share this post

Recent blog

Blog /
Healthy Living

Calm, Sleep, and Metabolic Syndrome

We often hear about the importance of staying calm—making the most of the moment and enjoying the here and now. Slow food, slow living, comfort food, zero‑kilometer food, mindful eating… everything seems to connect with this idea of tranquility, serenity, and cultivating time and rest.

Read more
Blog /
Healthy Living

Calm, Sleep, and Metabolic Syndrome

We often hear about the importance of staying calm—making the most of the moment and enjoying the here and now. Slow food, slow living, comfort food, zero‑kilometer food, mindful eating… everything seems to connect with this idea of tranquility, serenity, and cultivating time and rest.

Read more
Blog /
Nutrition

Habits, Nutrition, and Supplements
A Life with Meaning and Balance

Can supplementation be separated from nutrition? Does it make sense to take supplements if your diet and daily habits aren’t solid to begin with? Nutrition is the foundation of human health, and healthy routines should be part of our everyday lives to create a stable base of well-being—before adopting rigid supplementation plans. To maintain nutritional balance, there are key points we should make sure are covered.

Read more
Blog /
Nutrition

Habits, Nutrition, and Supplements
A Life with Meaning and Balance

Can supplementation be separated from nutrition? Does it make sense to take supplements if your diet and daily habits aren’t solid to begin with? Nutrition is the foundation of human health, and healthy routines should be part of our everyday lives to create a stable base of well-being—before adopting rigid supplementation plans. To maintain nutritional balance, there are key points we should make sure are covered.

Read more
Blog /
Nutrition

Detox and Cleanse
What Science Says and the Evolution of a Wellness Trend

The idea of detoxification as a path to a holistic body reset is not new. Cultures worldwide have practiced herbal remedies, fasting, and other natural forms of body and mind purification for centuries. In recent years, modern science has begun to support these ancient practices, demonstrating that detoxification can improve digestion, strengthen the immune system, and even promote mental clarity (Chauhan, Dr. Partibha, 2025).

Read more
Blog /
Nutrition

Detox and Cleanse
What Science Says and the Evolution of a Wellness Trend

The idea of detoxification as a path to a holistic body reset is not new. Cultures worldwide have practiced herbal remedies, fasting, and other natural forms of body and mind purification for centuries. In recent years, modern science has begun to support these ancient practices, demonstrating that detoxification can improve digestion, strengthen the immune system, and even promote mental clarity (Chauhan, Dr. Partibha, 2025).

Read more

Related blog

Blog /
This is some text inside of a div block.

Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028)

The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.

Read more
Blog /
This is some text inside of a div block.

Supplement Trends
Innovation in Formats and Consumer Preferences

The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.

Read more