We are Yaba
The lifelong well-being curator
We are Yaba
The lifelong well-being curator
Better life.
longer living.
While we all aspire to live longer, it’s not just a question of adding years. Beyond longevity, we seek a life of unparalleled quality, where health and pleasure seamlessly melt together. We believe that the key to a long and vibrant life lies in taking a holistic approach to our well-being.
Lead a new era of well-being by curating the best nutrition choices for holistic living.
Foster better and longer living by integrating healthy habits, meaningful connections and sustainable practices into people’s daily lives.
Care: At YABA, everyone’s voice matters. We foster teamwork and build respectful, supportive relationships across our community.
Eagerness: We see challenges as opportunities. We collaborate openly and empathetically, believing that sharing and honesty lead to the best solutions.
Curiosity: Curiosity drives us to ask questions, dig deeper, and learn continuously. It’s how we make smarter decisions and keep improving.
Feel good: Inspired by our Mediterranean roots, we embrace a joyful, balanced life. We prioritize well-being through nutrition, movement, and meaningful connections.
The Yaber spirit
The Yaber is here for the journey. It means embracing a vibrant and mindful approach to life and work. We’re a tight-knit crew, where shared passion and mutual respect spark creativity and drive. Our diverse, global team thrives in a dynamic, inclusive space where every Yaber can grow, both personally and professionally. Here, purpose meets passion. Together we’re building something greater.
Meet the Yabers:
AlexFresneda
After studying at ESADE, Alex spent four years in Investment Banking in London, then advanced at a tier-1 Credit Fund and a US fund investing in Europe. With deep M&A and investing expertise, he plays a key role in Yaba’s growth strategy. A sports enthusiast, he enjoys tennis, kite surfing, skiing, and the outdoors.
AmáliaRiboldi
Amália holds a degree in Business Administration from Universidade Mauá in São Paulo and Master’s degrees in Project Management and Philosophy. With experience at Banco Santander, Latam Airlines, and Privalia, she now focuses on creating a vibrant culture at Yaba. She loves baking, traveling, and being with friends.
ChristopherRodríguez
With a degree in Mechanical Industrial Engineering from Universidad Carlos III de Madrid, Christopher started as a Project Manager before moving into supply chain. Having partnered with industry leaders like Decathlon, he now ensures seamless logistics at Yaba. He enjoys road cycling and spending time with family.
DanielTrigueros
Daniel holds a Bachelor's in Business Administration from Universidad Autónoma de Madrid. His extensive tenure at PwC provided expertise in accounting and audit, successfully leading large-scale projects. At Yaba, he steers our financial strategy with precision. He loves traveling and spending time with family.
EduardoRodríguez
Eduardo holds a degree in Business Administration from Universidad Complutense de Madrid and has extensive consulting experience from his roles at KPMG, Monitor Deloitte, and PwC. He has led multiple acquisitions at Yaba, ensuring strategic and impactful growth. In his free time, he enjoys sports and traveling.
IsaacBlasco
With a Master’s in Industrial and Aerospace Engineering from the Polytechnic of Catalonia and an MBA from IESE, Isaac began as a Project Manager at Amadeus before moving to business development at Amazon. He now leads our commercial team, marketing top nutrition products. He enjoys reading, running, and good food.
PatxiArchanco
With 25+ years in investment banking, retail and eCommerce, Patxi has contributed to the transformation of companies like Kiwoko (now Iskaypet). With roots at JP Morgan, he brings strategic insight and approachable leadership to Yaba, fostering a dynamic work culture. He enjoys swimming and Mediterranean cuisine.
Sergide Pablos
A computer engineer with 25+ years in high-availability web apps and agile leadership, Sergi co-founded Ulabox, Spain’s first online supermarket, shaping the digital landscape. At Yaba, he brings us technical expertise, driving scalable teams and eCommerce innovation. He enjoys exploring cultures and science fiction.
With a team representing a wide range of nationalities on board that fuel our creativity and innovation.
With three generations working together in a dynamic environment where experience and fresh perspectives thrive.
Enjoying the playful and enriching side of our differences and what makes us unique.
For a key work-life harmony. Every Yaber organizes their day, with flexible hours and hybrid or remote options.
With 26 days of vacation to recharge and explore.
Through our flexible compensation program.
Think you’re a fit?
Join us!
Check our open roles and be a part of reshaping the future of well-being.
Ensuring a Safe and Transparent Yaba
Creating
the well-being ecosystem
Through our robust worldwide network of suppliers, distributors and partners, combined with an optimized supply chain and quality control practices.
Our dedicated teams create impactful brand narratives and visual identities that engage with our community. Our innovative content and targeted campaigns nourish our products for our loyal customers.
With presence in over 12 countries, we leverage multiple online platforms (including web, Amazon, Walmart, Decathlon, and TikTok Shop) and offline retail locations to expand our market reach and drive growth.
With a seasoned M&A team, we excel in acquiring and integrating brands, creating synergies, and aligning strategic objectives to enhance our portfolio and expand our community impact.
Our integrated technology provides us with critical insights to improve our products and achieve top-notch standards in the market.
Our in-house legal team ensures all our products are fully compliant across the US, Europe and Asia.
Our in-house team of nutritionists and market researchers identifies emerging trends and develops cutting-edge products, launching new solutions in under six weeks.