The lifelong
well-being curator
The lifelong
well-being curator
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Better life,
longer living.
We exist to encourage better, longer living through wiser choices. Longevity is not just about living longer—it’s about living better. Better lifestyles. Better futures. We believe well-being is not only about the body but also concerns the mind and community. Sharing quality time with our loved ones is what makes life worth living. We thrive on what’s meaningful: from meaningful relationships to meaningful work, meaningful actions and meaningful lives. From the mediterranean sea, to the world, we are a movement to seize life to its fullest potential.
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Discover our
top brands
Our brand selection goes beyond longevity, focusing on quality and innovation to enrich daily life. From supplements to superfoods, our curated choices fuel a lifestyle that boosts vitality and purposeful living.
Join the Yaba
well-being ecosystem
Join the Yaba
well-being ecosystem
We create, acquire, and nurture brands with purpose. We are building a community driven by growth and impact around well-being. Whether you're looking to grow your brand or grow your career, there's a place for you here.
3 Points to Consider When Choosing a Supplement:
It's tough to pick just three points when we're thinking about which supplement to take. There are many considerations to keep in mind regarding supplementation, even before deciding which one to choose.
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A New Era in Wellness: Adaptogens, Nootropics and Functional Mushrooms
In recent years, we've witnessed a growing interest in adaptogens, nootropics, and functional mushrooms. These terms, once almost exclusive to herbalists or specialized circles, now resonate across social media, supplements, coffees, and even cosmetic lines. As a nutritionist, I believe it's essential to explain what they truly are, how they relate to each other, and why they're gaining such prominence in the world of health and wellness.
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Yaba Portfolio Aligned with Key Trends in Health & Nutrition (2025-2028):
The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.
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Supplement Trends: Innovation in Formats and Consumer Preferences
The dietary supplement market is experiencing continuous growth, with a projected annual growth rate of 8.73% for the period 2024-2032, according to Fortune Business Insights. This surge is driven by a shift in consumer mindset, where there is increasing interest in health and wellness, focusing on preventive health optimization rather than reacting to existing symptoms.
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