The world of wellness and nutrition is always changing. Our job is to create a portfolio of brands that fits the latest trends and truly benefits people's health. Every day, we match consumer interests with real health effects. Our mission is to showcase the trends that are shaping the future of wellness in our carefully chosen portfolio.

Our brands are a testament to the principles we uphold, which is why they align with the major nutrition and wellness trends expected to dominate the market between 2025 and 2028.

The Trends:

Several key trends are expected to define the next few years:

• Plant-based Supplements: The demand for plant-based products continues to grow, driven by a shift towards more sustainable and cruelty-free lifestyles.
• Immune Health: Boosting immunity through targeted supplements remains a priority for consumers looking to maintain health.
• Fun and Multifunctional Formulas: The rise of gummies and chewable formats adds a playful and convenient twist to wellness routines.
• Women-Focused Wellness: Supplements tailored to women's unique health needs are on the rise, particularly for hormonal balance and skin health.
• Gut Health: Prebiotics and Probiotics: As more people focus on digestive wellness, gut health remains a key concern and clearly linked to the gut-brain axis.
• Mood & Cognitive Support: Products that promote mental well-being, focus, and relaxation are gaining popularity.
• Sustainability: Biofabricated ingredients and eco-friendly packaging are becoming a must for both consumers and brands.
• Beauty from Within: Nutricosmetics for skin, hair, and nails are growing in popularity as a way to achieve beauty from within.
• Mushrooms and Botanicals: Adaptogens, mushrooms, and herbs like ashwagandha, reishi, and lion’s mane are central to the next generation of wellness products.
• Personalized Nutrition: Supplements tailored to individual genetics, lifestyle, and health goals offer a more personalized approach.
• Sports Nutrition: Clean labels, hydration, and electrolyte-based products are essential for athletes and fitness enthusiasts.
• Longevity and Wellness Travel: Travel and wellness experiences focused on longevity are becoming increasingly sought after by consumers.

These trends are not only shaping the future of nutrition but are also redefining how we think about health, wellness, longevity, and sustainability. These trends are based on in-depth research from Grand View Research, Nutraceuticals World, and LSN Global, a trend forecasting and consumer insight platform from The Future Laboratory. Additionally, at Expo West this March 25 in Los Angeles, we explored these trends firsthand, attending expert talks and conferences that showcased their growing impact on the industry.

Our Brands 

At Yaba, we work to reflect these trends by presenting a diverse range of brands that bring innovation and high-quality products to the forefront. Our brands include:

• NaturaleBio: A celebration of the finest superfoods that empower individuals with antioxidants and adaptogens to support energy, mental focus, and overall wellness. A journey to the roots that aligns with plant-based and sustainability trends, while embracing multifunctional products and immune support.
• Matcha DNA: A fun twist on traditional matcha, designed to improve mood and provide energy. Matcha DNA caters to the trend of functional matcha, matching your mood in convenient formats like powders. Purechimp, our Japanese matcha, will soon launch new products.
• Incite Nutrition: Offering science-backed formulas and clear benefits. Under the motto Supplements made easy, this brand provides essential vitamins, wellness supplements, and a new line of products for women coming soon. Incite Nutrition is at the heart of clean, effective supplementation, meeting the growing demand for simple, high-quality products, with an emphasis on sports trends, hydration, and the growth of gummies.
• Aethern: Our newest addition, Aethern is a premium brand in the nutricosmetics space, offering multifunctional, drinkable beauty supplements for skin, hair, and body firming. Aethern takes advantage of the growing beauty-from-within trend, combining functionality with indulgence to support longevity and healthy aging. In Aethern, as in Yaba’s lifestyle, Beauty will Prevail.
• VitalRoots: Yaba’s next launch brand for multifunctional drinks. Here we feature blends for various needs, such as mushrooms, nootropics, and different approaches like mood & spirit and gut health. From powder formats to ready-to-drink beverages (RTD). Stay tuned. This brand speaks directly to consumers seeking specific wellness benefits in a convenient and flavorful form.

The Intersection 

Our portfolio not only embraces current wellness trends but also anticipates where the market is heading. By staying ahead of the curve with extensive research, strategic partnerships we are starting, and an unwavering commitment to innovation, we ensure that Yaba’s brands are well-positioned to address the evolving needs of our community.

We focus on two guiding principles:

• Innovation: We track and embrace the fastest-growing wellness trends to provide cutting-edge products that support longevity.
• Excellence: Our commitment to quality is grounded in our policy, the YABA 4S® - Search, Sourcing, Safety, and Success ensuring that our products meet the highest standards.

As a result, Yaba’s portfolio is designed to cater to both early adopters looking for accessible yet effective wellness solutions, and specialty consumers seeking scientifically-backed products that combine nature and science.

Yes, we are more than just a house of brands; we are curating emerging wellness products that have the potential to transform lives. Our journey is not only about offering products but about creating a positive impact in the lives of our consumers by embracing innovation, sustainability, and well-being.From the Mediterranean to the world, Yaba is here to help you seize life’s full potential. At Yaba, we are not just following trends: we are shaping the future of health and nutrition. This is what we do. This is what we care about.