The lifelong
well-being curator
The lifelong
well-being curator
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Better life,
longer living.
We exist to encourage better, longer living through wiser choices. Longevity is not just about living longer—it’s about living better. Better lifestyles. Better futures. We believe well-being is not only about the body but also concerns the mind and community. Sharing quality time with our loved ones is what makes life worth living. We thrive on what’s meaningful: from meaningful relationships to meaningful work, meaningful actions and meaningful lives. From the mediterranean sea, to the world, we are a movement to seize life to its fullest potential.
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Discover our
top brands
Our brand selection goes beyond longevity, focusing on quality and innovation to enrich daily life. From supplements to superfoods, our curated choices fuel a lifestyle that boosts vitality and purposeful living.
Join the Yaba
well-being ecosystem
Join the Yaba
well-being ecosystem
We create, acquire, and nurture brands with purpose. We are building a community driven by growth and impact around well-being. Whether you're looking to grow your brand or grow your career, there's a place for you here.
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What is shade finished green tea: and its relation with quality and sustainability
There is something special about enjoying a cup of high-quality tea. What might simply be a drink transforms into a ritual, an experience that invites you to slow down and be more present. Japan, a land of tradition and excellence, has perfected the production of exclusive teas over the centuries, passing down techniques that enhance their purity and flavor from generation to generation. At Yaba, we invite you to discover the fascinating world of shade-grown teas, a method that will help you appreciate even more that moment of disconnection, with a warm cup in your hands.
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The Yaba 4S®: Search, Source, Safety and Success in every product
We start 2025 with confidence, knowing we are building a solid foundation dedicated to your well-being. At Yaba, every product we create is a testament to our philosophy Yaba 4S® -Search, Source, Safety, Success. These principles ensure that our formulas are crafted with care, precision, and a clear purpose, to redefine what supplements can do for your health and well-being.
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The recipe for celebration : Happy Holidays with Yaba
This is what Christmas is all about: shared moments and ingredients that feed not only the body but also the spirit. From all of us at Yaba, we wish you a joyful holiday season and a 2025 filled with challenges that inspire growth together.
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Nobel Prize Dialogue 2024 - "The Future of Health": Stockholm, December 9, 2024
As in every year, the Nobel Prize Foundation gathered prominent figures from the scientific and non-scientific communities to discuss and reflect on pressing global issues. On December 9, during the Nobel Week Dialogue in Stockholm, the topic was The Future of Health, and Yaba was there. As a brand curator in health and nutrition, we aim to deepen our understanding of the current state of health and the dimensions it touches upon. What does health truly mean, and what role does nutrition play in shaping these dimensions?
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